PRESTO JOINS COVENANT HOUSE IN GIVING BACK TO TORONTO
Art Director: TJ Cogen
Challenge
Our city's homeless youth are at risk during our harsh winters – how can we help out in a meaningful way?
What it is
A tap-to-heat / tap-to-donate warming bus shelter.
Target
Transit riders, Torontonians aged 18-30.
Insight
You're clutching your transit pass and freezing while you wait for your ride – what's more appealing than a shelter that heats up with a quick tap of your card?
Big Idea
Share the Warmth.
Transit riders / Presto users will be greeted by our initial messaging as they approach our heated shelter.
Once inside, our target will be given the option to heat up the shelter for a short time for a small fee – with a simple tap of their transit pass – while making a difference for at-risk youth in their community.
