MOTT'S CLAMATO ABROAD
Art Director: TJ Cogen
Challenge
Canadians can't get their beloved Caesars outside of their homeland – they can only receive a mediocre Bloody Mary. How do we get Caesars in the hands of Canadians while they're travelling outside of Canada?
What it is
A stir-stick to revolutionize the way Canadians travel abroad.
Target
Canadians travelling to tropical getaways.
Insight
Canadians love their Caesars, and are regularly disappointed to see that their beloved beverage is missing from bar menus on their travels.
Big Idea
The Mott's Clamato dissolving stir-stick.
We introduce dissolvable Mott's Clamato stir-sticks by having them served beside a regular Bloody Mary, to give our target the chance to try them out.
They begin to instantly dissolve as they're placed inside a Bloody Mary and stirred – the drink is instantly transformed into a Caesar by changing the tomato juice into Clamato.
The stir-sticks will be introduced to our target in airport bars as well as select hotels abroad. In airport bars the stir-sticks will have a small take-away flag attached with more information.