MAZDA CELEBRATES FAVOURITE ROADS
Art Director: TJ Cogen
Challenge
People love driving – but is it only because of the car they're driving?
What it is
Mazda is a car brand with a strong following.
Target
Professionals ages 30 and up.
Insight
While drivers put a lot of focus on the car they're driving, the road they're driving on plays a part in the enjoyment of the overall experience.
Big Idea
Mazda Celebrates Favourite Roads.
Our billboards across the GTA put a focus on roads that are typically driven during crowded hours. The times imply the best time for the roads to be enjoyed when there will be less traffic, and the roads can reach their full potential.
On the Mazda Instagram page, we will have posts that feature lesser-known – but gorgeous – roads from around Ontario.
The posts from Instagram will link out to separate accounts that go in-depth for each of our featured roads. This example showcases Highway 60 in The Muskokas.